Apple iTunes tracks go DRM-free

Image via CrunchBaseBeginning this week, three of the four major music labels - Sony Music Entertainment, Universal Music Group and Warner Music Group - will begin selling music through iTunes without digital rights management software, or D.R.M., which controls the copying and use of digital files. The fourth, EMI, was already doing so.

In return, Apple, whose dominance in online music sales gives it powerful leverage, agreed to a longstanding demand of the music labels and said it would move away from its insistence on pricing all individual song downloads on iTunes at 99 cents.

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