Back in 2006, Nike generated copious amounts of street cred with techies when it partnered with Apple and released its Nike + iPod Sport Kit, which allowS gadget-loving runners to synch their iPods via a special sensor placed inside their Nike shoes.
Now, the US athletic shoe manufacturer seems determined to win over green-minded customers, too. In January, Nike introduced the Air Jordan XX3, which uses eco-friendly materials. Then in February Nike went a step further with Trash Talk. From the sole to the shoelaces, this shoe is produced not only from ‘environmentally preferred’ materials but also recycled waste, with much of the latter coming from Nike’s own production facilities—scraps that would otherwise have been discarded.
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