Pepsi 'Design Our Pepsi Can' Competition Opens

In its 109-year existence, Pepsi-Cola's look has changed just 10 times, but this year alone it will change more than 35 times.

It's all part of Pepsi's global brand restyle. The Pepsi globe logo and name lettering will remain the same, but the background graphics will change every few weeks, many created by those in the entertainment industry. However, the current Design Our Pepsi Can promotion is open to anyone who registers on the designourpepsican.com site and submits a design before May 10, 2007.

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