Sixth Annual Marketing Forum

Mastering Brand and Marketing Strategies in the Digital Era
San Francisco
Tuesday March 11th 2008 - Wednesday March 12th 2008

Current high speed shifts in media consumption and consumer behaviour are nothing short of spectacular. Digital advertising has exploded. Social networking sites are all the rage as marketers look to obtain eyeballs in places they've never gone before. At the same time, marketers must craft messages that resonate globally as they try to extend their brands and capture their share of the digital marketplace.

If you only attend one marketing event this year, make it Economist Conferences' Marketing Forum: Mastering Brand and Marketing Strategies in the Digital Era, March 11th-12th 2008 at The Fairmont Hotel in San Francisco. Now in it's sixth year, Economist Conferences' Marketing Forum will shine the spotlight on:

• Successful global digital brand strategies
• Creating an efficient and effective marketing team
• Marketing's role in containing product and corporate mishaps
• Beating the two year CMO tenure odds
• Capitalising on marketing megatrends to 2013
... and much more.

For more information or to reserve your place, please contact:

Rosemary DiDomizio
Customer Relations Executive
Tel: (1.212) 554 0627
E-mail: americas_customerservice@economist.com

New York City InDesign User Group

There's still time to register for the next meeting of the New York City InDesign User Group on February 19th, and we want to see you there!

Our guest speaker is Michael Murphy, an Adobe Certified Expert in InDesign, and the host and creator of the popular "The InDesigner" video podcast (www.theindesigner.com). The topic will be: STYLES EQUAL SUBSTANCE, in which Michael explores the breadth and depth of styles throughout InDesign CS2 and CS3. From the smallest settings to the most complex relationships between styles, to features as varied as Find/Change, Text Variables, Tables of Contents, and Anchored Objects, you'll learn just how much substance there is to styles.

This presentation got rave reviews in Boston and Washington, DC, and we know you won't want to miss it. We can accommodate max 350 attendees at FIT, so sign up now! You may think that's a lot, but this is New York, folks...we've already got over 250.

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Date, time, and location
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Tuesday, February 19, 2008
6:30 PM to 9:00 PM
Fashion Institute of Technology
Katie Murphy Amphitheatre
D Building
27th St and Seventh Avenue
New York City, 10001

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Please register to attend
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ASPP New York Event

February 7: ASPP FILM SERIES -
THE PHOTOGRAPHER, HIS WIFE, HER LOVER

























Art world profit, deception and crime centered around O.Winston Link -- whose stunning nighttime photographs documented the last of America's steam trains, make this a great true story and intriguing film!

Directed by Paul Yule, 2005.

February 7th at 7:00 pm

WESTBETH COMMUNITY ROOM
57 Bethune Street/155 Bank Street - enter through courtyard - Between Washington and West Streets

RSVP Required

ASPP/NY Chapter invites members to our continuing Film Series. On January 8th we showed MANUFACTURED LANDSCAPES; on December 4th we enjoyed BORN INTO BROTHELS; and on November 6th about thirty of us saw a beautiful print of Antonioni's BLOW UP.

New York City InDesign User Group

Upcoming Events!


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FRIDAY, FEBRUARY 8, 2008
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This Friday, I'll be teaching a one-day intermediate InDesign class at the Type Directors Club on 25th St in Manhattan. This class is geared towards those already using InDesign who want to take their skills to the next level. Topics covered include:

* Creating complex Nested Styles
* Working with Object Styles
* Using Text Variables
* Tables of Contents
* How to use Data Merge
* GREP search and replace
* Custom numbered and bulleted lists
* Using simple scripts
* Fine-tuning text wraps
* Table formatting and styles
* Creating beautiful pages with OpenType

For more information and registration, please visit http://tinyurl.com/28novj/.

By the way, all students in this class will receive a free copy of my new Adobe Press book, "Professional Design Techniques with Adobe Creative Suite 3." Those who can't make the class can buy it now via this link: http://tinyurl.com/36bx3z/.

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TUESDAY, FEBRUARY 19, 2008
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The amazing Michael Murphy returns to the NY IDUG for his smash seminar STYLES EQUAL SUBSTANCE. In this comprehensive session, Michael explores the breadth and depth of styles throughout InDesign CS2 and CS3. From the smallest settings to the most complex relationships between styles, to features as varied as Find/Change, Text Variables, Tables of Contents, and Anchored Objects, you'll learn just how much substance there is to styles.

We currently have 200 registered for this event. With a maximum seating capacity of 350 at FIT, we expect this event to fill up quickly. Don't get left out, or you'll be missing one of the best InDesign learning opportunities around.

That's all the news for now. Here's hoping to see you at one or more of these great events.

ASPP New York Event

BRIDGING THE GAP BETWEEN STILL AND MOVING IMAGES Featuring Ed Kashi and Julie Winokur

Over the years, Ed Kashi and Julie Winokur have worked together on books, exhibitions and photography assignments which have taken them around the world. Their work together has also moved beyond the still image -- into video and other new interactive media.

Their discussions will center around new media and the opportunities it creates for telling stories visually, as well as the implications of our brave new media landscape for the photo industry.
Wednesday, January 30th, 2008, 6:00 pm - 8:45 pm
Laura Parsons Pratt Conference Center, 281 Park Avene South, NYC (at 22nd Street, steps from the 23rd Street East Side subway station)
Admission: ASPP Members $10.00, Guests $15.00
Light food and beverages will be served after the presentation
Space is limited. Please RSVP by Jan 28.

InDesign User Group

Join us for our first meeting of 2008! Our guest speaker will be Michael Murphy, an Adobe Certified Expert in InDesign, and the host and creator of the popular "The InDesigner" video podcast (www.theindesigner.com). The topic will be: STYLES EQUAL SUBSTANCE.

If you think styles are just ways to standardize and speed up text formatting, think again. In the last few versions of InDesign, styles have expanded far beyond text to become, arguably, the heart of the application. Styles are both inter-connected and inter-dependent. They control, improve, and influence many other features, some of which rely entirely on styles to work at all.

In this comprehensive session, Michael explores the breadth and depth of styles throughout InDesign CS2 and CS3. From the smallest settings to the most complex relationships between styles, to features as varied as Find/Change, Text Variables, Tables of Contents, and Anchored Objects, you'll learn just how much substance there is to styles.

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Date, time, and location
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Tuesday, February 19, 2008
6:30 PM to 9:00 PM
Fashion Institute of Technology
Katie Murphy Amphitheater
D Building
27th Street & 7th Avenue
New York, NY 10001

InDesign User Group

If you missed the December 6th meeting of the NY InDesign User Group, you missed one of the best meetings in a long time. The theme was InDesign automation, and we were lucky to have three experts on the subject.

Our first presenter was Caleb Clauset, of Typefi Systems (http://www.typefi.com). Caleb demonstrated the power of Typefi and in particular its free Auto-Fit plug-in for InDesign. To download this great addition to ID, go to http://www.typefi.com/TypefiAutoFit.

After Caleb we heard from Scott Carson of Noble Desktop (http://www.nobledesktop.com). Scott wowed the crowd by using GREP (General Regular Expression Parser) in InDesign to take one book index and reorganize it into a new format. Scott also left users with a great handout that explained his demo. This handout will be available on our website within a few weeks.

Following Scott was Dan Rodney, also of Noble Desktop and points unknown (http://www.danrodney.com/scripts/index.html). Dan showed off his two amazing JavaScripts: "Make Book Jacket" and "Proper Fraction Pro." If you design books or book jackets, you must get Dan's two great scripts.

A few comments from attendees:
- "Very good session. Real value in each topic, this is why I come to every meeting."
- "Excellent stuff!"
- "1) Reminds me again why I like InDesign over Quark.; 2) Learned things about ID that had nothing to do with the topics (good); 3) Found out some cool stuff that I can impress people with at work; 4) Don't do books or mags so the index info might not get used by me, but the rest was gold!"
- "Clear and interesting presentations."
- "Loved it. Many thanks."
- "Always interesting and informative."
- "Great seminar."

We hope to have our first meeting of '08 sometime in February, and are currently working with FIT to lock down next year's dates. In the meantime, the new New Jersey chapter will be launching their first event on January 28, 2008. If you live in The Garden State and want to be part of that group, please register on the InDesign User Group website (http://www.indesignusergroup.com/chapters/ and click on Central New Jersey). Best wishes go to new chapter rep Alison Cattelona, who will do a great job, no doubt.

Thanks again to everyone for your support this past year. We've got some interesting events planned for '08 so until then, have a happy and healthy holiday season. See you soon.

InDesign User Group

Don't miss the last 2007 meeting of the NY InDesign User Group.


Featured speakers include Caleb Clauset of Typefi ((www.typefi.com). Trainer and senior solutions consultant at Typefi Systems, Caleb will demonstrate Typefi AutoFit, a core component of the Typefi Publish 'scriptless' automated publishing system built on Adobe InDesign Server CS3. First announced at the InDesign Conference New York, Typefi AutoFit enables 'soft-bottom' text frames and dynamic relationships between InDesign objects, and is now available as a free plug-in for InDesign CS, CS2, and CS3.

Also on the agenda are the men from Noble Desktop ( (www.nobledesktop.com), Scott Carson and Dan Rodney. Scott will be showing how to use GREP to create multiple indexes (indices?) in InDesign CS3. Super-trainer and scripting whiz Dan Rodney (www.danrodney.com) will be showing two of his amazing and amazingly useful Javascripts for InDesign, Proper Fraction Pro and Make Book Jacket. If time allows, yours truly will demo the latest version of Smart Styles from Woodwing Software.

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Date, time, and location
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Thursday, December 6, 2007
6:30 PM to 9:00 PM
Fashion Institute of Technology
Katie Murphy Amphitheater
D Building
27th Street & 7th Avenue
New York, NY 10001

InDesign User Group

The InDesign user group website is intended as a place to receive information about upcoming user group meetings, read that latest InDesign news, get professional opinions about the publishing industry, and learn more about Adobe InDesign.
InDesign User Group Website

New York City InDesign User Group
Our next and final meeting of the year will be on December 6, 2007 at FIT. At the moment it looks like we'll have presentations from Typefi, and Scott Carson and Dan Rodney of Noble Desktop. Scott will show how to use GREP to create multiple indexes, and Dan will show his fantastic Proper Fraction Pro script for producing beautiful fractions.